The need for ethical and sustainable products has been growing significantly in recent years, as natural human resources are being consumed at a rate of knots. Sustainability is defined as the study of how natural systems function, remain diverse and produce everything it needs for the ecology to remain in balance. The idea of living in harmony with the world around us is becoming a more prominent issue in society, whether that means we need to eat more sustainably and ethically, or shopping more consciously.
From past to present relationships and pen to print, we have seen the evolution of a love letter. In an era that is dominated by digital, it is sometimes hard to accertain the real meaning behind the words that we send, but was this always the case? The adressing of an envelope and the time taken to write a hand written note seems to have far more connotations of love than the simple ‘pinging’ of a text; “I love you”.
After 56 years of fast fashion, Topshop is still a profiting multinational retailer who have been physically catering for both men and women since 1978. Their brand’s typeface is both bold and unbiased but do they really cater for both sexes ?
Following 8 years as America’s only African American First lady, Michelle Obama’s Memoir– Becoming, really highlights the way in which she became as influential as her male counterpart with its ironically bold, White Typeface.
Beyoncé has always used powerful imagery to convey her strong feminist, cultural messages. Having recently released her Netflix documentary ‘Mrs. Carter’s cultural evolution aka “Homecoming: A Film by Beyoncé’, she is no stranger to using the art of typography to engage an audience and create a powerful feminist movement- for women alike.
The Body Shop was founded in 1976 by Dame Anita Roddick, starting out as only a little green painted shop in Brighton. The idea behind this little haven of ethically sourced and natural products was to help women believe in their natural beauty, a concept which the branding of The Body Shop reflects in both typography and image.
From Legally Blonde to the likes of Clueless and 10 Things I Hate About You, the film industry has always had a specific stereo type in the way that it depicts our iconic “Chick Flicks”. However, despite modern society calling for the reformation of our leading ladies’ image– strong and empowered, the way that the industry publicises this genre with its’ particular typography, has ceased to alter and reflect this.
