In a world full of bold statements, new messages and concepts, the influence of text and what it symbolises has never been more prominent. From the suffragette’s banner to LGBTQ+ support posters, in the last decade we have seen how the use of typography can help communities in their cause, as well as instill belief and hope in others. Text has been crucial in this transition to a time of change and acceptance.

I have always had a passion for films, novels, brands etc, who have a strong sense of female empowerment. Whether I am watching my favourite marvel heroines, or reading the story of a highly complex female character such as in ‘Gone Girl’, I have so much admiration for the courage that they possess. So there was no question that my blog would not try to explore this niche through typographical choices.

Image from: https://unireadinghistory.com/2018/02/08/votes-for-women/

The blog contains the running theme of women behind the scenes of typography; therefore incorporating both my interests and the topical theme of today: feminism. Throughout this blog i will be exploring the way that text conveys ideas such as female repression, beauty, inclusivity and so on– with the underlying theme of femininity. A picture (or in this case; typography), really does say a thousand words.

The idea behind my logo was to incorporate the letters in my blog’s title, simplistic yet i feel that it catches your eye and is therefore an effective way to encourage readers. A particularly dramatic statement! The ‘B’ is a much more free-hand character, which gives the logo authenticity, and accetuates the fact that the blog is written from my perception. The little pastiche that is also placed within the logo was another indicator of this, while being both a personal touch and a drawing of myself. The impression that i wanted to give was that of my blog in the form of a typographical diary, hence the topics that i write about are brands i use, content i watch and/or read.

The name of the blog is not so much a play on words: “The Little Ladies Blog”, but more along the theme of my interpretation. Which is why the pastiche is so effective as an interpretation of myself reading a book– a fitting addition.